If you are a strategist in the world of healthcare business, marketing, and communication, you would be wise to read an article by Porter and Lee in this week’s issue of the New England Journal of Medicine.

The article is simply entitled “Why strategy matters now.” It deals with business strategy for any and all healthcare provider organizations in the new world of limited reimbursement for healthcare services … but the business strategies that those organizations adopt and implement will affect the entire healthcare supply chain.

It would be silly to tell you what the article says. It’s relatively brief. Just read it.


About Mike Scott

Mike Scott is a highly experienced health care communications strategist with Calcium. He is also a board member of three different patient advocacy organizations. To get more detail, see his profile on LinkedIn.

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