We have written extensively about the evolving role of the pharmaceutical sales representative. Fewer reps and less access have challenged today’s marketers to determine other effective ways to reach their target prescribers. The industry is abuzz with digital non-personal strategies – from HCP portals to (more…)
Observations from a Day at ePharma As sometimes happens, Day One at ePharma had no specific theme or unifying trend. Instead, the topics ranged widely—from email to video to hypothetical tech startups. There was, however, one response provided pretty much any time someone asked about (more…)
A recent report from Capgemini Consulting and QuantiaMD, found that most physicians (52%) believe the role of the sales representative needs to evolve into a coordinator or director of multichannel information sources to stay on their radar. According to the report, which surveyed 3,000 primary (more…)
SIZE AFFECTS PHYSICIANS PERCEPTION OF EHRS AND SALES REPS Private or small group healthcare practices report different experiences compared with larger group practices or healthcare corporations on two key issues facing all practices. The most recent Star Life Sciences Medical Monitor™ found that, when it (more…)
Despite shrinking sales forces and shorter sales calls, most physicians still rely on pharmaceutical sales representatives to stay informed. In the Star Life Sciences Medical Monitor™ report on physician communications, 76% of physicians noted that sales reps were important or very important to staying informed, (more…)