Nowadays, it has become the norm for people to go directly to the Internet or social media to research information on a particular topic. The pharmaceutical industry, however, is “sitting on the sidelines of social media,” according to congressman Billy Long. Long has become a (more…)
A new tool called “Surgeon Scorecard” has been developed and just made available by the not-for-profit consumer advocacy organization ProPublica. What this tool does is it allows anyone to look at the adjusted complication rates associated with eight different types of common surgical procedure carried (more…)
The courage to fail in order to innovate and ultimately succeed was a recurring theme at iPharma 2015—starting with former Olympian and Eagles football player Jeremy Bloom who talked about learning from his own failures to succeed in the world of athletics and business. Focus (more…)
Search engine optimization (SEO) has been and continues to be a black box to many marketers—certainly traditional marketers, but also many digital marketers. With over 500 ranking factors that are constantly changing, SEO can seem shrouded in mystery. The truth is that SEO is rather (more…)
If we are being totally honest here, I am not an Apple fan. (Where did this command key come from?) But despite my unreasoned feelings towards Apple, they recently released a new healthcare platform that has me considering stealing my roommate’s iPhone just to see (more…)
According to a new media release from Amgen, the company’s deCODE Genetics subsidiary (acquired back in 2012) has just published a series of reports in Nature Genetics on the entire genomes of 2,636 people in Iceland … and has used these data to infer the (more…)
According to an article in today’s Daily Telegraph in the UK, Google has recently filed a patent application for a wrist-wearable device that could be used to destroy specific proteins or even cancer cells. In the patent application, Google states that certain proteins have been (more…)
The pharma industry was urged on day 3, Feb. 26, of ePharma 2015 to drop the “e” from ePharma and eMarketing. Digital should not be put in a silo; all efforts must be tightly integrated with digital being increasingly critical to the marketing mix. Throw (more…)
Predictions of the reduced need for sales reps in the digital age have not come true. On day 2 of ePharma 2015, presentations highlighted the need for sales rep integration with digital marketing activities, especially in light of the increase in “low-see/no-see” targets. Rep-triggered emails (more…)
New roles and opportunities for pharma and device companies dominated the conversation at day 2 of ePharma 2015, on Feb. 25. The need to demonstrate value, in the form of improved medical outcomes, has become clear. Getting there is another story. Patients First Yeah, yeah. (more…)