An electronic health record (EHR) replaces the traditional paper charts and records that have restricted access and sharing for many years. It is a digital record, created in real time, and instantly and securely available to authorized users. They are patient-centered records and because of (more…)
The rapid market expansion of web-enabled devices has dramatically changed our approach to creating and deploying websites in the pharmaceutical marketing space. It is paramount that pharmaceutical brand teams and the agencies that support them understand the options for engaging their target audiences through the (more…)
Insights from ePharma 2014 One of the best presentations I heard in my day at ePharma was from a couple of marketers from Merz: one based in Germany, the other in Canada. Their focus was on using video to tell patients’ stories and in so (more…)
Observations from a Day at ePharma As sometimes happens, Day One at ePharma had no specific theme or unifying trend. Instead, the topics ranged widely—from email to video to hypothetical tech startups. There was, however, one response provided pretty much any time someone asked about (more…)
What rocked our world at ePharma Summit 2014 Yup… that’s what I heard at last week’s ePharma Summit in New York. One of the sessions I attended focused on mobile devices. Check that… I meant mobile mindset. The frame has moved from “mobile” referring to (more…)
The Myth Even celebs suffer the V-day curse. On Valentine’s Day, singles around the globe lament their relationship status and drown their tears in cartons of Chinese food and buckets of ice cream. Ladies will put on their “I’ll-be-alone-forever” sweatpants and watch The Notebook. Men (more…)
Part 2 of our content strategy series Google hates fakers almost as much as 16-year-old girls do. Unfortunately, until recently they’ve had about as much luck picking them out as 16-year-old girls do. But now Google is growing up, and they’re out to punish the (more…)
Can a ‘prescription’ video game screen for Alzheimer’s? As you may have heard, Pfizer has partnered with Boston-based game developer Akili Interactive Labs to see whether the Akili iOS game ‘Project EVO’ can detect early neurodegenerative changes associated with Alzheimer’s. Project EVO in action. One (more…)
The internet is being inundated with misleading advertising and bad content. Native advertising, most simply defined as advertisements that pose as blog posts or articles from an unbiased source, proliferates even on ‘respectable’ sites. These ads are often not labeled as such, though some sites, (more…)
And all Other Tobacco products it sells As you probably have heard by now, by October 1, 2014 CVS/Pharmacy will stop selling all tobacco products at its over 7,600 stores nationwide. As it says right there on the page they created specifically for this announcement, (more…)