Our Star Life Sciences Medical Monitor™ research found that larger practice size correlates with placing greater value on Electronic Health Records (EHRs). My colleague Josh Spiegel speculated that larger practices value EHRs because of their potential to increase efficiency. A study published in the Annals (more…)
Have you ever gone to the store (Target, Walmart, CVS) to buy some sort of over-the-counter (OTC) medication and had the choice between Motrin® or the store brand ibuprofen? Some consumers make this kind of decision based on the cost, while others are loyal to (more…)
Patient Communication and Education Jargon is all around us, nowhere more so than in healthcare and marketing. But is it good communication? Let’s take a look at business speak – current and aspiring executives rattle on about things ‘having legs,’ and whether those legs constitute (more…)
Impatience Leads to Progress The phrase “Google it” has become one of the most used statements in the world today. It takes a matter of seconds to come up with an answer to any question. The same principle is applied to the pharmaceutical industry in (more…)
Caring for a Parent with Memory Loss or Dementia Despite encouraging news about the declining incidence of dementia, many of us will find ourselves caring for an elderly parent with dementia or memory loss. Taking care of an elderly parent that has loss of memory (more…)
Until recently, the physician had the sole responsibility for providing medical knowledge during an office visit. Now patients bring their own information to the table when going to the doctor’s office. Many patients take a greater role in clinical decisions than they have in the (more…)
What Hanna-Barbera Knew About the Future of Healthcare In the 1960’s the Jetsons became America’s first technologically savvy family. They lived in the year 2062, which is quickly becoming the not–too-distant future. The Jetsons had everything one would expect a modern family to have: a (more…)